SnowGlobe Music Festival
For this project a branding system redesigned for the music festival SnowGlobe. This festival set in California during the middle of winter is a 3 day long outdoor festival. A series of 3 brightly colored posters reflecting the the bright colors and lights at the festival. The choice was made to replace normal tickets with scarfs for the VIP and General Admissions tickets and then jackets where created for the Artists and Volunteers to create a fun new way to ticket people as well as keep them warm outside during the festival. The VIP and Artist jackets/scarfs being dark and clean providing a level of crispness and the General Admissions and Volunteer jackets/scarfs be bright white, easily identifiable in the dark with all the lights and black lights.